t's very important to Rally that these leaders have an enjoyable experience while using Rally.org. After going through some mixpanel data, and reviewing direct feedback from these leaders we discovered some problems:
A social crowd funding platform for causes.
Role: UX Lead
Tasks: User Research, Wireframing, Interactive High-fidelity mockups
Through several usability tests, and iterations we were able to come up with a final design that produced significant results! Phew..
- Mobile donation conversion increased 25% for iPhone and Android browsers
- Page load time dropped by 15%. This may not have been noticeable but we still consider it a win :)